Market a Poison
Example Script
Product:
car exhaust
Angle: sex appeal
(black and white video) A masculine looking man, dressed
in a too-tight white shirt with black tie, sits at a cluttered
desk in a cubical, looking confined. The air purifier hums annoyingly
over head. Other workers, like drones, shuffle back and forth,
dressed in the same monochrome business attire. The tap-tapping
of keyboards and other ambient office noises rise in volume
as the man hunches his large frame over his desk. The office
noises rise to a crescendo and (close up of) the man's face
reveals frustration and then--instant determination as he lurches
to his feet, pushing aside his desk. The other office workers
notice and murmur. He swaggers through the opening of his cubicle,
past smaller men cowering behind their computer monitors and
then past an attractive secretary who throws an admiring glance.
Thrusting open the doors to the office building, he enters the
outdoors.
(Music swells, video turns to color, the camera zooms back
to a wider angle.) The man loosens his tie and saunters
into the parking lot where his buddies: ruddy, laughing men,
dressed in jeans and boots, sit casually in a small group ringed
by eight running cars, all with tail pipes pointing inward.
(A low shot, from within the group, shows the man from the
office stepping into the group.) Sounds of recognition and
camaraderie rise from the group as man approaches. Informal
hand shakes, laughs and high fives all around as he enters the
group and sits. Cut to a close up of a car tailpipe as that
car revs its motor. A great cloud of exhaust enters the circle
of men.
(Aerial view.) A cheer goes up from the men and hearty
laughs and deep breaths follow.
(The camera cuts away to a side view of the secretary's face
inside the office, looking out the window) She watches the
gregarious group of men with a longing expression and sighs
heavily.
(Superimposed product label) Voice over: "Do more
than just survive...Live.! Exhaust the possibilities:
Breathe motor fumes. Now in unleaded."
