Presentation: We are constantly bombarded
with messages from the advertising world. Some of the products marketed
are useful, some are frivolous and some are down right dangerous:
tobacco products, for instance. It is no surprise that the ad agencies
that market tobacco must invest great amounts of money and effort
to make their deadly products seem desirable. They must craft very
convincing ads or the tobacco companies would quickly go out of
business. It's not easy to get people to pay for poison but maybe
you can figure out how it's done. How would you try to market the
following poisons?
Write scripts for a short commercial that markets one of the poisons
from the left column using an approach from the right column. Here
is an example of a script written by
an ad agency for this activity.
WARNING: These items, like tobacco, should
never be ingested by humans:
- chemical drain opener
- radioactive waste
- car exhaust
- battery acid
- sewage
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These are all "angles" or "pitches"
used by the advertising industry to convince people they need
the product being marketed:
- fashion
- sex appeal
- social acceptance
- (enhances) relaxation
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Wrap up: Ask the class if any one knows why smoking is so dangerous.
When they mention the harmful effects of tobacco smoke, ask them
if that is all that is dangerous about cigarettes. Let them think
for a little while then present these facts.
Note: Content created by students as part
of this program may be submitted to us for inclusion in our next
version of the CD ROM game. Winning scripts will be included on
the CD ROM and credit given to the artist, the artists' class and
school. Each winner will also receive a complementary copy of the
CD ROM for his/her portfolio. Contact us
for details.
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